Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie (26) is widely regarded as one of Europe’s top floral artists.

Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Huyton, Liverpool, UK. Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.